We have mixed emotions whenever we hear a statistic about how shockingly low condom usage is in this country. On one hand, of course, we are always reading about how pathetic Americans are in bed compared to the horny Eurotrash, and not using a condom is, duh, one way of combating that problem. On the other hand, ahem, genital warts. According to the New York Times , the spot is evidence that the "tone of the company's promotions is moving away from 'Beavis and Butthead' and toward 'Sex and the City'", which we guess means the newspaper has one writer on staff who has actually avoided ever seeing SATC , which means he is our hero.
Local TV Stations React to Trojan Condom-Promotion Commercial
Fox, CBS Reject Trojan Condom-Promotion Commercial, New York Times Reports | Kaiser Health News
Thomas C. O'Guinn, Ph. O'Guinn has published widely. He has served on many editorial and advisory boards, and his research has won several awards. He has assisted several major marketers with their advertising and marketing.
Trojan TV Commercials
Post a Comment. Providing you with hundreds of marketing case studies conducted by various top companies. Although the condom industry had enjoyed an increase in profits in the late s and early s, by the mids growth had stagnated. Carter Products hoped to regain customers and to attract new consumers for its Trojan brand with a humorous marketing approach.